Whether you are starting your own business or have an already established one, social media trends are something you can’t ignore. Our mornings begin by looking at social media on our phones and catching up with the rest of the world. So, if your business isn’t already investing in social media content, it’s time to start. Let’s look at a few key trends that are rocking the social media scene:
Power of Authentic yet Ephemeral Social Media Content
First, videos continue to rule the roost across all major platforms. From short-form TikTok clips to longer YouTube videos, people just can’t get enough of tutorials or behind-the-scenes (BTS) glimpses. YouTube reports over 2 billion logged-in monthly users, with people watching over a billion hours of video every day. Next, authenticity and transparency are key. People want to connect with real stories, user-generated content, and employee stories, not polished marketing pitches. Third, ephemeral content like stories on Instagram, Snapchat, and Facebook is exploding in popularity, with a Statista report stating Instagram Stories has over 500 million daily active users. These temporary posts create a sense of urgency and exclusivity, encouraging users to engage with them before they disappear. Businesses can leverage this trend by posting time-sensitive offers, sneak peeks, or behind-the-scenes content to keep followers coming back for more.
Direct Shopping on Social Platforms
Shopping directly through social media platforms is becoming increasingly common. With features like Instagram Shopping and Facebook Marketplace, businesses are selling products directly through the app. A survey by BigCommerce found that 30% of online shoppers would be likely to purchase from a social media platform like Facebook, Instagram, Pinterest, or Twitter. So, make sure your content strategy includes eye-catching product photos, shoppable posts, and a clear call-to-action to drive sales. Finally, businesses that embrace diversity in their marketing efforts are not only more relatable but also attract a wider audience. Ensure your content strategy includes diverse voices and perspectives to resonate with a broader range of followers.
Tips for Content Excellence on Social Media
But how can you ace your content game? Here are a few tips:
- Stay Agile: Social media moves fast, so your content strategy should be flexible enough to adapt to changing trends and audience preferences. Keep an eye on what’s working and be prepared to pivot when necessary.
- Listen to Your Audience: Pay attention to what your followers are saying and engage with them authentically. Use analytics tools to track metrics like engagement rates, click-through rates, and follower growth to understand what type of content resonates best with your audience.
- Experiment and Innovate: Don’t be afraid to try new things and think outside the box. Experiment with different types of content, posting schedules, and platforms to see what works best for your business. Keep an eye on emerging trends and be willing to take calculated risks to stay ahead of the curve.
- Collaborate and Cross-Promote: Partnering with influencers or other businesses can help you reach new audiences and boost your credibility. Look for opportunities to collaborate on content or cross-promote each other’s products or services to expand your reach and grow your following.
Contact us to build the right story around your brand on social media.
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Image: Irfan Ahmad and Sravasti