Clients often wonder about the importance of SEO and non-SEO content writing and how it helps website rankings. A website’s ranking on search engines relies heavily on its on-page and off-page SEO. On-page SEO reflects your housekeeping talent. It determines which...
How to craft user-generated content (UGC) for successful brand campaigns The success of brands is often attributed to user-generated content. Why is user-generated content so powerful? To understand this, we must know what UGC is. It is content created by users,...
Remote work and content creation have been prevalent since the late 1990s. As a consultant, I have been working remotely and creating content since 2005, utilising tools like emails, Skype, remote desktop solutions like Citrix and TeamViewer, online forums, project...
Benefits and strategies for implementing inclusion and diversity in content In recent years, we have witnessed a surge in inclusive and diverse content creation across various media platforms. This trend, exemplified by impactful campaigns like Nike’s Dream Crazier...
Future-Forward Content Marketing Tactics In 2024, content marketing strategists are facing challenges from evolving algorithms, changing consumer behaviour and leading-edge technologies like artificial intelligence (AI), augmented reality (AR) and...
Imagine you're in the world of creating websites. People are always debating if the appearance of a website is more important than its content. Let's dig into this topic to discover the basics and the latest trends of balancing design and content for website success....
Have you ever clicked on a social media post titled "6 unseen wives of movie stars" or "Man loses 200 pounds without exercise, medicines, or surgery"? Those intriguing words hooked and surprised you, didn’t they? They made you click. Writing dramatic digital content...
The story of Nepali truck art, the artists and its impact on the travellers While travelling on meandering Nepali highways, you curse the dusty, smoky roads, which are perpetually under repair. You get stuck behind a smoke-belching truck or tanker. The smoke...
(Sanskrit – Śrāvastī; Pali – Sāvatthī) To my parents. The curiosity to know about the genesis of Sravasti played on my mind from childhood. I had to explain the spelling and meaning of my name to most people. If I did not have to explain, then it had to be a Bengali...
The adventurous life of a female guide of Nepal's Everest Region The warm smile on Kandu Sherpa’s face belies the hardships she has experienced to become a guide and help trekkers walk the challenging Himalayan trails. Like her smile, her petite frame gives no...